Author Archives: Ruben Kenig

Hemmed in by signposts: Metaphors limit the scope of social media innovation

Metaphors are a crucial part of how we relate to the digital world. They are crucial in one sense as the low-level languages that computers use are incomprehensible to humans. All our spangly, shiny Powerpoint presentations and music libraries are streams of hexidecimal or binary digits to our processors and disk drives. Unless you’re very special […]

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It’s not about the tools

There is an easy tendency in most disciplines to fetishise the state of the art tools, endowing them with the magical power to make your work (whatever it is) wonderful. Tools are important. If you create things with them and spend a lot of time using them the minutiae of their good and bad points magnify […]

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Give Twitter a go: It’s quite good really

From within the bubble of Twitter enthusiasm the worth of the platform seems self-evident, but there are people out there who aren’t convinced, don’t see the point of the medium and aren’t sure how to approach it. Twitter is a powerful tool and that power is the flexibility contained within the broadcast of 140 characters. The premise […]

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