Author Archives: Ruben Kenig

Using Social Media: Don’t Forget to Listen

By Ruben Kenig | Published: 26 August, 2009

A new study by San Diego State University reveals that US college students believe that their generation use social media for, “self-promotion, narcissism and attention seeking.” This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent opportunities for listening and discovery. Just like in […]

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Two Fundamentals to Becoming the Guy Everyone Wants in Their Band

By Ruben Kenig | Published: 19 August, 2009

There is a tendency among musicians to value technical facility when discussing favourite players. Outrageous, difficult and esoteric passages often played at stupidly fast tempos and sometimes in unusual time signatures are fun to discuss, but it’s largely an intellectual exercise. The folks who are the most fun and the most valuable to have in your […]

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Twitter: Does it have to change the world?

By Ruben Kenig | Published: 17 August, 2009

Janet Street-Porter has used her role as Editor-at-Large for The Independent newspaper to express her disdain for Twitter. She claims that, “tweeting has replaced sex as this summer’s hot activity,” so the genesis for the vitriol may have been a particularly ungracious brush-off. Whatever the genesis of the rant the article does highlight some interesting perspectives […]

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