Category Archives: Technology

Hemmed in by signposts: Metaphors limit the scope of social media innovation

By Ruben Kenig | Published: 24 August, 2010

Metaphors are a crucial part of how we relate to the digital world. They are crucial in one sense as the low-level languages that computers use are incomprehensible to humans. All our spangly, shiny Powerpoint presentations and music libraries are streams of hexidecimal or binary digits to our processors and disk drives. Unless you’re very special […]

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Give Twitter a go: It’s quite good really

By Ruben Kenig | Published: 19 August, 2010

From within the bubble of Twitter enthusiasm the worth of the platform seems self-evident, but there are people out there who aren’t convinced, don’t see the point of the medium and aren’t sure how to approach it. Twitter is a powerful tool and that power is the flexibility contained within the broadcast of 140 characters. The premise […]

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Is Online Harmony Holding You Back?

By Ruben Kenig | Published: 25 September, 2009

There are many benefits to participating in online social networks. The ability to build a large network without geographical constraints gives access to support, insight, feedback and promotion opportunities in an immediate, easy and powerful fashion. There seems to be no downside apart from the time needed to engage with your online tribe, but there is […]

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