Category Archives: Social Media

Give Twitter a go: It’s quite good really

By Ruben Kenig | Published: 19 August, 2010
From within the bubble of Twitter enthusiasm the worth of the platform seems self-evident, but there are people out there who aren’t convinced, don’t see the point of the medium and aren’t sure how to approach it. Twitter is a powerful tool and that power is the flexibility contained within the broadcast of 140 characters. The premise [...]
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Is Online Harmony Holding You Back?

By Ruben Kenig | Published: 25 September, 2009
There are many benefits to participating in online social networks. The ability to build a large network without geographical constraints gives access to support, insight, feedback and promotion opportunities in an immediate, easy and powerful fashion. There seems to be no downside apart from the time needed to engage with your online tribe, but there is [...]
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Using Social Media: Don’t Forget to Listen

By Ruben Kenig | Published: 26 August, 2009
A new study by San Diego State University reveals that US college students believe that their generation use social media for, “self-promotion, narcissism and attention seeking.” This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent opportunities for listening and discovery. Just like in [...]
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