Give Twitter a go: It’s quite good really

ugly chick
Not all birds are pretty

From within the bubble of Twitter enthu­siasm the worth of the platform seems self-evident, but there are people out there who aren’t convinced, don’t see the point of the medium and aren’t sure how to approach it. Twitter is a powerful tool and that power is the flexib­ility contained within the broadcast of 140 characters.

The premise is incredibly simple, but there are many ways to use the platform. DoshDosh has a pretty decent list of 17 ways to use Twitter. Interestingly, commu­nic­ating with people you know isn’t on that list. This is the way that Andrew Dubber uses it and he explains how he keeps in touch with his personal tribe on Twitter.

Both these posts leave out, at least largely, my favourite benefit of being on Twitter, listening. There are lots of inter­esting people on Twitter who are leaders in their fields and being inter­esting people they tend to have inter­esting things to say either directly through Twitter or posting links to their work or just what they are reading.

Twitter is also highly flexible. You can follow people but you can also follow topics through keyword searches. You can even do this persist­ently through using third-party client programs like Tweetdeck or Seesmic. I love this method because it removes the emphasis on the person­ality and the rise of the Twitter Star is a stumbling block at the moment. There are lots of people out there clamouring for attention.

The rise of the marketers and the popularity game

There are two big problems with Twitter at the moment for me. The first is the number of people marketing on the platform. There are lots of profiles of folks pushing out affiliate links, links to coupon sites or even links to sites selling courses on how to use Twitter to become rich beyond avarice. It is fine to ignore these people. They’re not really inter­ested in you they are following you in the hope that you’ll follow them back. Which brings us to the other part of the problem.

The second problem is that it is hard to resist seeing Twitter as a hierarchy or even a game. The currency of this game is, usually, followers. How many people listen to what you have to say. There are celebrities using Twitter with several million followers and perhaps more inter­est­ingly there are people whose field of expertise is using Twitter (and other social networks) who have hundreds of thousands of followers.

It is all too easy to feel inadequate with a measly hundred, twenty or five followers, but it’s not the size that matters (insert fnar-fnar joke here, after this meta fnar-fnar one). There are lots of ways to use Twitter. It is useful to stay focused on why you are using it though so as not to be sucked in by the gravity of convention.

Keeping your head above the stream

The primary metaphor of Twitter is that it presents you with streams of inform­ation. I think this is a useful metaphor as the inform­ation that passes through Twitter is ephemeral and in suffi­cient quantity it can feel like you’re drowning.

You don’t have to read everything. It’s OK to hop in and out. These aren’t messages targeted at you personally so no-one will be offended if you don’t remember what they tweeted about odd socks last Tuesday. If you start following a lot of people you probably won’t be able to read everything.

Andrew Dubber keeps in touch with about 150 people most of whom he knows personally. I’m not as social as him so I do use Twitter to keep in touch with a few people I know who use the platform, but mostly I use it to learn by following some brilliant people who tweet. In order to keep myself sane I have created lists of people by category, music, webdesign, science, Devon, etc. I can dip into these streams any time to see what the web folks are up to for instance. It’s a bit like wandering from group to group at a party.

I also have one main list that I pay particular attention to. This is fairly dynamic, I move people on and off frequently depending on what I’m most inter­ested in at the time. This list usually has about 30 people on it and almost never more than 50. There is a limit to how many people you can really pay attention too.

In a comment to his post Andrew Dubber mentions Dunbar’s number which is a theor­etical limit to the number of people you can maintain stable social relation­ships with. There’s no precise number but it’s commonly around 150 people. That’s how many he follows.

Why I would like you to use Twitter

The wonder of Twitter for me are brilliant, inter­esting and provoc­ative people who share 140 character slices of their thoughts. Like the internet in general, there is a wave of commercial interest in the platform. People are trying to figure out how to make money out of the medium. There are lots of business uses, customer service is one of the best, but Twitter’s currency is the individuals who use it.

Twitter’s interest is directly propor­tional to the number of people who use it. The more folks out there the better chance everyone has of building a community to listen to that fulfils them in some way. There are lots of inter­esting folks here already but there’s room for more.

The ugly bird catches no worm by Hinderik de Keijzer is used under a Creative Commons License

Is Online Harmony Holding You Back?

"Argument" by Filipe Dâmaso Saraiva, made available under a Creative Commons Share Alike Licence
“Argument” by Filipe Dâmaso Saraiva, made available under a Creative Commons Share Alike Licence

There are many benefits to parti­cip­ating in online social networks. The ability to build a large network without geographical constraints gives access to support, insight, feedback and promotion oppor­tun­ities in an immediate, easy and powerful fashion. There seems to be no downside apart from the time needed to engage with your online tribe, but there is an inter­esting problem lurking within the groups we create.

Viktor Mayer-Schönberger, director of the Information + Innovation Policy Research Center at the National University of Singapore, has put forward the idea that our online networks may be harming our capacity for innov­ation. He may well have a strong point that needs consid­er­ation for anyone getting deeply involved in online networking.

In an article in the journal Science Mayer-Schönberger examines the impact of extended online networking on software engineers and concludes that this is, in part, responsible for the incre­mental pace of innov­ation in the open-source community. Innovation still happens but the curse of group­think keeps the pace of change slow. Continue reading Is Online Harmony Holding You Back?

Using Social Media: Don’t Forget to Listen

Image by ky_olsen. Licensed through Creative Commons 2.0
Image by ky_olsen. Licensed through Creative Commons 2.0

A new study by San Diego State University reveals that US college students believe that their gener­ation use social media for, “self-promotion, narcissism and attention seeking.”

This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent oppor­tun­ities for listening and discovery. Just like in a real-world social gathering it is wise to listen first and then to speak. Those who seek the warm balm of easy attention generally find it short lived. Just like the salesman who works the room at a conference with the line, “Hi, I’m Bob, my company is the best supplier of widgets ever. Here’s my card. See ya,” blatant self promotion is empty and quickly dismissed online.

Social media makes listening easy and provides some very useful tools for doing so effect­ively. Twitter and FriendFeed provide the ability to save search terms and even provides RSS feeds for saved searches. These searches are updated in real-time.

The most common use of this is to monitor mentions of, your own name, your brands or your clients. This is a powerful tool but this is just the beginning of the potential of listening to social media. This monit­oring allows you to react quickly to any mentions of your business. Imagine the power of offering the solution to a problem to a user of your products who has not even contacted you to complain yet. That’s customer service almost indis­tin­guishable from magic. Continue reading Using Social Media: Don’t Forget to Listen