There are many benefits to participating in online social networks. The ability to build a large network without geographical constraints gives access to support, insight, feedback and promotion opportunities in an immediate, easy and powerful fashion. There seems to be no downside apart from the time needed to engage with your online tribe, but there is […]
Category Archives: Social Media
Using Social Media: Don’t Forget to Listen
26 August, 2009 – 1:06 pm
A new study by San Diego State University reveals that US college students believe that their generation use social media for, “self-promotion, narcissism and attention seeking.”
This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent opportunities for listening and discovery. Just like in […]
Twitter: Does it have to change the world?
17 August, 2009 – 12:42 pm
Janet Street-Porter has used her role as Editor-at-Large for The Independent newspaper to express her disdain for Twitter. She claims that, “tweeting has replaced sex as this summer’s hot activity,” so the genesis for the vitriol may have been a particularly ungracious brush-off. Whatever the genesis of the rant the article does highlight some interesting perspectives […]
