Ideas are like piles, sooner or later every a**ehole gets them

man fixing steam pump

Ideas are just a starting point. The real trick is taking an idea and making it happen as well as possible. Derek Sivers defines ideas as a multi­plier and I think that’s a useful way to look at it. He even gives some defin­ition to the values with a so-so idea worth half as much as a good idea and that in turn being worth half a brilliant idea.

The real trick is the execution. That’s the tough part. You can’t phone in execution from your hammock in Bimini despite what Tim Ferriss might tell you, at least I’m not convinced. Execution is the perspir­ation gener­ating part of the job and ultimately it is what makes things happen.

This is clear if we’re thinking about a business idea but I think this is a useful model to apply to any aspir­a­tions we may have. Writing a song is more than plucking an idea from the bosom of Euterpe.
To start with the idea needs to be captured somehow, written down on paper, sung into your cellphone or tended in your memory until it can be preserved somewhere. Then the execution can really begin. The idea needs to be developed unless you’re lucky enough to have dreamed up a complete work, melody, lyrics, chorus, bridge etc.

Sure a great idea can make a song better, but a rubbish arrangement will kill it stone dead for sure. Value good ideas but recognise them for what they are, a starting point and value the execution.

Published by

Ruben Kenig

I used to play punk, then jazz. Somehow I went to music school to study composition. I wrote music and made sound design for theatre and studied film music. In the interstitial spaces of this I made websites as a content manager and project manager. I sometimes publish articles at