Towards sensible music licensing for film: Beyond Creative Commons

seven men pushing a train freight car

Working together we can achieve impressive results

What is the value of and best use of Creative Commons in terms of music for film and video? Steve Lawson (AKA @solobasssteve, warning he is one of the most logorrheic Twitter users I follow) tweeted a wish for easier and more explicit marking of Creative Commons licensed music on Bandcamp and Soundcloud particularly for use in video projects. This opened up an interesting vista of musing for me about the role and potential of Creative Commons (CC) and the culture of sharing within creative communities.

Problems with licensing music for film

Perhaps because I am more mired in old-world thinking than Steve, who is something of a social media age renaissance man, I initially saw problems with the premise of a directory of CC music for film/video use,

  • Would this cover both synchronisation and master use?
  • What territories would be covered?
  • What kinds of exhibition?
  • How long would the license last?

I worked, many moons ago, in the field of film sound and music and music licensing was often a fraught issue particularly with licensing existing music for films. There are lots of cumbersome procedures to get through in order to do it in the old-world way.

The synchronisation right allows the film maker to include the music in the film soundtrack, the master license allows them to make copies of the film including the music (like a mechanical license for a CD) and then there’s an exhibition right to screen the film. This mental oxbow is probably not relevant to what Steve was thinking of but the difference is important as it points to the liminal state creative arts licensing is currently in. Read More »

Posted in Intellectual Property Rights | Tagged , , , , , | 4 Comments

The perils of modern music making, part 1: Too much too young

mic stand and cross of tape on the floor

X marks the spot on the floor of Sun Studios

I’m aware that I’m going to come across as a curmudgeonly old fool, but to paraphrase Bill Hicks, I am so that’s how it comes out. By way of an apology, modern music making technology is wonderful, brings significant benefits to musicians and is helping to make the world of music as healthy as it has been for many a decade.

There are however some pitfalls.

The first is a question of sequencing. Not in the sense of programming synth parts but the order in which tools become available to musicians in the course of their career. Just about every computer-based music making software package comes with a bewildering array of potential from plug-in effects and processors to the ability to create virtual mixing desks of bewildering complexity.

This potential certainly creates value for money. Logic Studio is selling today for £408 and would allow me to create a virtual studio that would cost me hundreds of thousands of pounds to recreate using real gear. I’m going to sidestep the question of how accurate an analogue this studio would be to the real world version for now, but it would be close enough that the gap in price is staggering.

This is good and is part of the reason that there is an explosion of independently produced music available to listen to and a large supply of musicians cutting their teeth by themselves. The good is not the whole story though there is a problem with this sudden acquisition of potential. Read More »

Posted in Music Production | Tagged , | 2 Comments

Online music distribution: Not all free is created equal

Drummer in a gorilla suit

The image Andy Budd promoting Silverback is by Danny Hope and made available under a Creative Commons license

Jonathan Ostrow has written an interesting and thought provoking post on distributing your music for free at Music Think Tank. The main point is that no money doesn’t have to mean no transaction. Even if you are not getting paid cash you can demand value in the form of attention, in a newsletter sign-up or publicity, in a tweet or Facebook like. The post gives some good advice on how you can put this in to practice and there is a useful debate sprouting in the comments about the general concept of giving music away without charging cash for it too.

Jonathan’s post and the comment thread have made me think more about my previous post, Give your music away: You have nothing to loose but your obscurity. That post was intended as an overview but there is a great deal to this subject and it deserves a deeper look.

If they don’t value your music they don’t deserve it

This point is made well and forcefully in the comment thread of Jonathan’s article by Tim London. The key question is, are we as musicians devaluing digital music by distributing at no cost or are we reacting to an existing situation?

I think it depends on where you are in your career. My previous post was based on the idea of a musician emerging on to the internet with a small local following. For them attention is valuable. If you have a national reputation, are touring yourself (perhaps opening up for established acts) and have a robust and active online fanbase then perhaps free is no longer a useful strategy for you.

The main point is still how to you get attention. Perception of value is important. This perception is influenced by popularity. Even the most jaded hipster in the whitest skinny jeans likes some kind of validation of their choices. I think that risking a non-existent income stream to try to build a business is worth a shot. The perception of music as a free resource is not just down to independent artist distributing for free. Spotify, YouTube, Songza and the file-sharing community are part of this too. Changing a culture is a big ask. Read More »

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