A new study by San Diego State University reveals that US college students believe that their generation use social media for, “self-promotion, narcissism and attention seeking.”
This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent opportunities for listening and discovery. Just like in a real-world social gathering it is wise to listen first and then to speak. Those who seek the warm balm of easy attention generally find it short lived. Just like the salesman who works the room at a conference with the line, “Hi, I’m Bob, my company is the best supplier of widgets ever. Here’s my card. See ya,” blatant self promotion is empty and quickly dismissed online.
Social media makes listening easy and provides some very useful tools for doing so effectively. Twitter and FriendFeed provide the ability to save search terms and even provides RSS feeds for saved searches. These searches are updated in real-time.
The most common use of this is to monitor mentions of, your own name, your brands or your clients. This is a powerful tool but this is just the beginning of the potential of listening to social media. This monitoring allows you to react quickly to any mentions of your business. Imagine the power of offering the solution to a problem to a user of your products who has not even contacted you to complain yet. That’s customer service almost indistinguishable from magic. Read More



