Using Social Media: Don’t Forget to Listen

Image by ky_olsen. Licensed through Creative Commons 2.0

Image by ky_olsen. Licensed through Creative Commons 2.0

A new study by San Diego State University reveals that US college students believe that their generation use social media for, “self-promotion, narcissism and attention seeking.”

This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent opportunities for listening and discovery. Just like in a real-world social gathering it is wise to listen first and then to speak. Those who seek the warm balm of easy attention generally find it short lived. Just like the salesman who works the room at a conference with the line, “Hi, I’m Bob, my company is the best supplier of widgets ever. Here’s my card. See ya,” blatant self promotion is empty and quickly dismissed online.

Social media makes listening easy and provides some very useful tools for doing so effectively. Twitter and FriendFeed provide the ability to save search terms and even provides RSS feeds for saved searches. These searches are updated in real-time.

The most common use of this is to monitor mentions of, your own name, your brands or your clients. This is a powerful tool but this is just the beginning of the potential of listening to social media. This monitoring allows you to react quickly to any mentions of your business. Imagine the power of offering the solution to a problem to a user of your products who has not even contacted you to complain yet. That’s customer service almost indistinguishable from magic. Read More »

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Two Fundamentals to Becoming the Guy Everyone Wants in Their Band

Image courtesy of Scragz via Flickr

Image courtesy of Scragz via Flickr

There is a tendency among musicians to value technical facility when discussing favourite players. Outrageous, difficult and esoteric passages often played at stupidly fast tempos and sometimes in unusual time signatures are fun to discuss, but it’s largely an intellectual exercise. The folks who are the most fun and the most valuable to have in your band have a good ear and a great sense of time.

There’s an old joke about bass players (my tribe) that goes,

A father bought his son a bass, an amp and four weekly bass lessons to get him started. On the day of the first lesson the son comes home and his dad asks him, “How was the lesson?”
“Not bad dad. I learnt to play the first five frets on the E string.”
Next week the son comes home and the dad asks, “How was the lesson?”
“Not bad dad. I learnt to play the first five frets on the A string.”
The next week the son doesn’t come back until the early hours of the morning and he smells of beer and cigarettes. Dad doesn’t want to make too much of a fuss so he simply asks, “How was the lesson?”
The son replies, “Sorry dad, I couldn’t make it. I had a gig.”

Bassists are often derided for simple technique and an easy life in the context of a rock band, but the truth of the joke is that if you can play a single octave range well you can be a bass player. OK, not quite, but if you can play in time and with sensitivity to the rest of the group you can be a useful player. Read More »

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Twitter: Does it have to change the world?

Lépicié,_Nicolas-Bernardt_-_Narcisse_-_1771Janet Street-Porter has used her role as Editor-at-Large for The Independent newspaper to express her disdain for Twitter. She claims that, “tweeting has replaced sex as this summer’s hot activity,” so the genesis for the vitriol may have been a particularly ungracious brush-off. Whatever the genesis of the rant the article does highlight some interesting perspectives on Twitter from those who don’t seem to understand the potential of the service.

Her objections seem to boil down to the perception that Twitter is,

  • Shallow
  • Narcissistic
  • Illiterate
  • Middle-class/middle-aged

Some of this is true but Twitter is a large community with many different types of people involved. The main area where I feel she misses the point though is that Twitter is about communities not individuals. Yes, the individual we love the NHS tweets don’t present a comprehensive argument for the benefits of the NHS. The aggregate of the tweets is interesting though. Read More »

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