Tag Archives: business

Culture over commerce: Towards a new musical landscape

By Ruben Kenig | Published: 6 August, 2010
What is music in society today? Is it a product, the fuel of a commercial industry or is it a culture, a forum for the expression, classification and development of who we are? This is not a straight choice. The answer must be somewhere in the middle, but there is a tension between the two poles that indicates a conflict. This is particularly [...]
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Online music distribution: Not all free is created equal

By Ruben Kenig | Published: 8 July, 2010
Jonathan Ostrow has written an interesting and thought provoking post on distributing your music for free at Music Think Tank. The main point is that no money doesn’t have to mean no transaction. Even if you are not getting paid cash you can demand value in the form of attention, in a newsletter sign-up or publicity, [...]
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Give your music away: You have nothing to loose but your obscurity

By Ruben Kenig | Published: 6 July, 2010
Why don’t you give away your music for free? This is one of the sticking points in independent artist music marketing. People are scared to give access to their work for free but it can be an important tool in gathering the attention you need to make a living from your work in the longer term. Andrew [...]
Posted in Intellectual Property Rights, Music Business | Also tagged , , | Leave a comment

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