What is the value of and best use of Creative Commons in terms of music for film and video? Steve Lawson (AKA @solobasssteve, warning he is one of the most logorrheic Twitter users I follow) tweeted a wish for easier and more explicit marking of Creative Commons licensed music on Bandcamp and Soundcloud particularly for use in video projects. This opened up an interesting vista of musing for me about the role and potential of Creative Commons (CC) and the culture of sharing within creative communities.
Problems with licensing music for film
Perhaps because I am more mired in old-world thinking than Steve, who is something of a social media age renaissance man, I initially saw problems with the premise of a directory of CC music for film/video use,
Would this cover both synchronisation and master use?
What territories would be covered?
What kinds of exhibition?
How long would the license last?
I worked, many moons ago, in the field of film sound and music and music licensing was often a fraught issue particularly with licensing existing music for films. There are lots of cumbersome procedures to get through in order to do it in the old-world way.
The synchronisation right allows the film maker to include the music in the film soundtrack, the master license allows them to make copies of the film including the music (like a mechanical license for a CD) and then there’s an exhibition right to screen the film. This mental oxbow is probably not relevant to what Steve was thinking of but the difference is important as it points to the liminal state creative arts licensing is currently in. Continue reading Towards sensible music licensing for film: Beyond Creative Commons
Two recent events in the world of technology and the internet serve to bring into relief the divergence between two ways of viewing the development of technology in general, the refusal of GoogleVoice apps by the iPhone App Store and the grant of a patent to VoloMedia for “providing episodic media” which seems to mean podcasting.
The question boils down to, is the internet a new territory that will require new practices to flourish or is it an analogue of existing media that will accommodate existing models and practices?
I feel this is a fundamental division of perception of the medium. The internet and associated technologies are often seen through the frame of existing media like publishing, broadcast radio or television. That correlational viewpoint has some value but with a very limited scope. Web designers have been pulling their hair out for years trying to get web pages to behave like printed ones and the parlous state of internet radio is largely precipitated by an attempt to apply a broadcast radio mindset to the levying of royalty payments.
The statement from Apple is weak. Yes, you can make and receive calls on the iPhone. You can even send SMS and use a voicemail service, but you can’t access the advantages GoogleVoice particularly free SMS and cheaper long distance call rates. Perhaps what rankles most is that this move seems to be about preserving a commercial partnership and customer service be damned. Continue reading Two Cultures Clash