Tag Archives: Social Media

Hemmed in by signposts: Metaphors limit the scope of social media innovation

By Ruben Kenig | Published: 24 August, 2010
Metaphors are a crucial part of how we relate to the digital world. They are crucial in one sense as the low-level languages that computers use are incomprehensible to humans. All our spangly, shiny Powerpoint presentations and music libraries are streams of hexidecimal or binary digits to our processors and disk drives. Unless you’re very special [...]
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Give Twitter a go: It’s quite good really

By Ruben Kenig | Published: 19 August, 2010
From within the bubble of Twitter enthusiasm the worth of the platform seems self-evident, but there are people out there who aren’t convinced, don’t see the point of the medium and aren’t sure how to approach it. Twitter is a powerful tool and that power is the flexibility contained within the broadcast of 140 characters. The premise [...]
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Online music distribution: Not all free is created equal

By Ruben Kenig | Published: 8 July, 2010
Jonathan Ostrow has written an interesting and thought provoking post on distributing your music for free at Music Think Tank. The main point is that no money doesn’t have to mean no transaction. Even if you are not getting paid cash you can demand value in the form of attention, in a newsletter sign-up or publicity, [...]
Posted in Music Business | Also tagged , , , , | Leave a comment

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