Tag Archives: Social Media

Online music distribution: Not all free is created equal

By Ruben Kenig | Published: 8 July, 2010

Jonathan Ostrow has written an interesting and thought provoking post on distributing your music for free at Music Think Tank. The main point is that no money doesn’t have to mean no transaction. Even if you are not getting paid cash you can demand value in the form of attention, in a newsletter sign-up or publicity, […]

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Is Online Harmony Holding You Back?

By Ruben Kenig | Published: 25 September, 2009

There are many benefits to participating in online social networks. The ability to build a large network without geographical constraints gives access to support, insight, feedback and promotion opportunities in an immediate, easy and powerful fashion. There seems to be no downside apart from the time needed to engage with your online tribe, but there is […]

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Using Social Media: Don’t Forget to Listen

By Ruben Kenig | Published: 26 August, 2009

A new study by San Diego State University reveals that US college students believe that their generation use social media for, “self-promotion, narcissism and attention seeking.” This may well be true but I believe that this is due to the users rather than the medium. Social media provides excellent opportunities for listening and discovery. Just like in […]

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